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Five Simple Steps for E-Commerce Entrepreneurs
Published on: 9/20/2011 12:42:00 PM
1. Make it clear why people should purchase from you. Your site and brand should clearly communicate your unique selling proposition; price, range of products, and quality etc.
2. Provide many ways for people to find your products in your site. Use helpful tools such as search fields, site maps, word clouds, or cross links with other sites.
3. Use social media marketing to build your brand and generate some good buzz about your business.
4. Keep it clean and convenient. Customers need to see clean product details that provide thorough descriptions, with the ability to easily compare products.
5. Use an established storefront. If money is tight or you are not that proficient with development, consider starting out with a storefront on an established venue, such as Souq.com or eBay.com or using free payment solutions such as Google Checkout.
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