Aramex, the disruptive leader in the global logistics and transportation industry, has recently run a study in Dubai to measure the efficiency of deliveries to regular street addresses versus 3 word addresses provided by innovative addressing system what3words. The study found that, over 100 deliveries, using 3 word addresses was 42% faster and reduced the total distance travelled by delivery drivers by 22%.
what3words is a global addressing system that has divided the world into 3m x 3m squares, each with a unique address made of 3 words. The 3 word address ///index.home.raft, for example, identifies the exact front entrance of the what3words office in London. 3 word addresses are accurate to 3m x 3m, giving every front door, mall entrance and delivery point its own unique address.